Tofino Destination Stewardship Plan

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The District of Tofino and Tourism Tofino are partnering to create a comprehensive Destination Stewardship Plan. This plan will serve as a guiding framework for the community, shaping all future tourism-related planning, strategies, and initiatives in Tofino. It will influence the development of future 5-year strategic plans and branding strategies for Tourism Tofino and inform upcoming Resort Development Strategies, ensuring a cohesive and sustainable approach to managing tourism in the region.

The District of Tofino and Tourism Tofino are partnering to create a comprehensive Destination Stewardship Plan. This plan will serve as a guiding framework for the community, shaping all future tourism-related planning, strategies, and initiatives in Tofino. It will influence the development of future 5-year strategic plans and branding strategies for Tourism Tofino and inform upcoming Resort Development Strategies, ensuring a cohesive and sustainable approach to managing tourism in the region.

  • For Review/Feedback: Destination Stewardship Plan (Draft)

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    Tourism Tofino and the District of Tofino are pleased to share the first draft of the Destination Stewardship Plan for community review and feedback.

    The plan is designed to inspire collaboration among partners and residents in respecting and protecting this extraordinary place, including its people, lands, waters, and all living things.

    We invite you to take a few minutes to read the plan and share your thoughts. Specifically:

    • How can you support the actions listed in the plan?

    • How can tourism support existing initiatives aligned with the plan?

    • How could we strengthen the plan?

    Read the Draft Plan & Submit Your Feedback (LINK)

    Deadline for Feedback: June 13, 2025


  • Presentation to Council - June 25, 2024

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    *PRESENTATION BEGINS AT APPROXIMATELY THE 30-MINUTE MARK*