Tofino Destination Stewardship Plan

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THIS PROJECT IS NOW COMPLETE

The District of Tofino and Tourism Tofino are partnering to create a comprehensive Destination Stewardship Plan. This plan will serve as a guiding framework for the community, shaping all future tourism-related planning, strategies, and initiatives in Tofino. It will influence the development of future 5-year strategic plans and branding strategies for Tourism Tofino and inform upcoming Resort Development Strategies, ensuring a cohesive and sustainable approach to managing tourism in the region.

THIS PROJECT IS NOW COMPLETE

The District of Tofino and Tourism Tofino are partnering to create a comprehensive Destination Stewardship Plan. This plan will serve as a guiding framework for the community, shaping all future tourism-related planning, strategies, and initiatives in Tofino. It will influence the development of future 5-year strategic plans and branding strategies for Tourism Tofino and inform upcoming Resort Development Strategies, ensuring a cohesive and sustainable approach to managing tourism in the region.

  • Presentation to Council: November 4, 2025

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    Tourism Tofino Executive Director, Brad Parsell, presented the Tofino Destination Stewardship Plan, a collaboration between Tourism Tofino, the District of Tofino, and Destination Think. Following discussion, Council carried a motion to adopt the plan as the District’s tourism master plan, guiding future strategies, policies, and projects related to tourism management and sustainability.

    Watch the presentation below beginning at the 47-minute mark.


  • Presentation to Council - October 21, 2025

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    At the October 21, 2025, Regular Council meeting, Tourism Tofino presented an update to Council regarding the Destination Stewardship Plan.

    Watch the presentation below beginning at approximately the 9-minute mark.


  • Presentation to Council - June 25, 2024

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    *PRESENTATION BEGINS AT APPROXIMATELY THE 30-MINUTE MARK*